E-commerce Techniques – The SEO Way

It is the aim of every Search Engine Optimizer to come up with some unique and new techniques to improve the listings, rankings and traffic to a website eventually increasing the sales as well. Let us go through some new ways to do the same.

Product Pages

When you have to determine a particular websites success you would directly check it based on the number of sale items available on its page. The sole reason for this being – the websites visibility. If you have a huge range of products then you have a higher chance of getting listed in the top ranks as opposed to a site that has only few products on sale. However, there is much more to this, you would have to optimize your page. Listed below are a few techniques to do so.

1. Missing the obvious – Always have the product name present in the title.

2. Scatter the keywords – Always ensure that your main keywords appear throughout the body of your text, without making it look too obvious.

3. Store the product name as an alternate to the image displayed.
4. Ensure you use the name of your product in its URL as well; it helps a lot in search results.
5. Mix of keywords – Use keywords that cover a broad spectrum of target audience, local as well as global.

6. Diversification of the content on the page – Allowing the users an opportunity to give a feedback provides for good CRM, apart from that it brings in a lot of additional traffic to your site as well.

Project Structure and Hyper linking

Many a times it so happens that by reconsidering the internal structure of the project, the page rankings significantly improve.

1.      Categories and Sub-categories – When you are creating the subcategories and categories you have to consider the user as well. For example an online store would have categories like men, women, casual, formal, sports etc. and several options to filter the search as well.

2.      Internal links with keywords – Make use of your own websites power to pass on the ranking strength to all the pages within it. Is your first link that points to the category is a picture or an image then ensure to store the keyword as an alternate to the text.

Indexing

Want to have your new arrivals out of the shelf already? It pays to have these advices executed so as to improve the product indexing.

• Hyperlink to the category “new arrival”

From your first or home page have a link to the ‘new category’ section. Doing so throughout the site also will be good. This makes the search engines find the new items in a much better way than digging up the old product directories.

• Implementation of Smart Sitemaps

The Meta tags that you have on your site also make a big difference. This is because of the fact that the Google bot that goes through your site has only limited time to bring back the search results from it. Thus, the easier your tags are to go through the less time consuming would it be and thus getting you a preferred ranking on the search engine site.

About Robin Gupta

Myself Robin Gupta Director @ RobinGupta.Com, A leading seo services provider company. Robingupta.com was founded in 2007 with a vision of providing a comprehensive & well balanced Services, We have more than 350+ clients and still counting. We have helped thousands of websites into gaining their true potential. Our clients include many top companies from US, UK, Australia, Canada, Germany, Italy and Many European Countries. Currently we owns more than 1500 Websites.