Fighting Scam Ads that Appear in Their Numbers

Fighting scam ads has become a priority and a difficult issue for Google. Just one ad beating their defenses and appearing in their sites or in any of their partner sites is treated as a big flaw by them. Due to this reason, they take a lot of pain to improve their ability to prevent such ads from appearing in their sites. However, every year billions of ads are submitted to Google to be published in their sites. These ads appear in 40 different languages. Google aims to publish safe, accurate and truthful advertisements to their readers. They never allow spam, misleading claims or malware to appear in their sites.

Either on Google website or on their AdSense partner sites they never allow publishing ads that are not conforming to their policies. Those who violate these policies repeatedly are dealt with by not only banning their advertisements but also by banning the advertisers themselves from submitting any advertisements that promote counterfeit products. Typically, only one violation could bring about a ban by Google. When you look at the number of offenders and the number of ads banned you could understand the magnitude of the problem.

While only 18,100 advertiser accounts have been suspended in 2008 for violation of advertising policies and terms of service, the number has increased to 824,000 in 2011. The number of sites rejected for site policies was 167,000 in 2008 and the number for 2011 was 610,000. Number of ads disapproved in 2008 was 25.3 million and it has gone up to 134 million in 2011. While Google is getting faster on catching the offenders advertisers are also trying smarter tactics.

Even under these circumstances Google has been able to achieve success in the field. They prove this with the findings of human raters. Their endeavor is to make their advertisements safe and trustworthy.

About Robin Gupta

Myself Robin Gupta Director @ RobinGupta.Com, A leading seo services provider company. Robingupta.com was founded in 2007 with a vision of providing a comprehensive & well balanced Services, We have more than 350+ clients and still counting. We have helped thousands of websites into gaining their true potential. Our clients include many top companies from US, UK, Australia, Canada, Germany, Italy and Many European Countries. Currently we owns more than 1500 Websites.