Strategic Vs. Tactical SEO Audits

Performing an audit for your client’s website should implement both the avenues of SEO – strategic as well as tactical. Audits are essentially recommendations and findings you perform form your client’s betterment in operating his web endeavors. Churning out thousands of pages of inputs would not necessarily do any good to your client’s understanding. Instead, if an SEO expert bifurcates strategic inputs from those which he believes to be tactical, it could do wonders for his client’s understanding on the subject in hand.  Firstly while performing an SEO audit, and even before distinguishing strategic and Tactical audits, one should know the reason of performing an SEO audit. However, most of the times the reason is to deliver the client the best or the optimal business model. If the SEO audit is optimally carried out, so as to distinguish the strategic drafts from the tactical ones, it could serve the client meet his valuable objectives. Likewise, a good SEO audit would enable your client reduce his review process, reduce Shiny object syndrome, reduce Rabbit hole economics, while increasing the focus, clarity, and the areas of opportunities the business seeks to envisage.

Reduction in the Review Process will help your client completely bypass on spending time on unnecessary aspects of the SEO evaluation. However, this would hold true only if the SEO professional understands as to what is strategic and what is tactical in his SEO audit process. Likewise, splitting out strategic from tactical SEO thinking would enable one to build on shiny object concept while becoming less prone to rabbit hole economics. Also, increasing the focus quality and clarity in prioritizing things  would only be possible with carrying out successful differentiation in strategic and tactical SEO audit. Moreover, the SEO professional’s recommendation and findings should not appear cluttered, and should be such that would increase the client’s ability to rely or adapt the same. Thus increasing client’s adaption of the same.

Understanding the Pattern of SEO Strategic and SEO Tactical Audits

The strategic SEO Audits are more about discovering of a problem, and understanding the reason behind the issue in hand. Also, the modes to fix the problem or the issue and certain examples supporting the repair, comprise the strategic audit performed by an SEO professional.

On the other hand, an SEO Tactical audit is taking down the issue to a granular level, which would involve investigation, findings and inferences to treat the issue in hand. It is a detailed page-by-page directions rendered to the client by way of a spreadsheet or otherwise.

To conclude, an SEO professional should help the client solve any issue or problem so encountered by him. If the findings and recommendations rendered by him to his clients are true, but not able to provide any specific direction, then such recommendations can be termed as directionless. Wherein, the whole exercise of finding solution to the client problem can be rendered futile. Therefore, in order to avoid this scenario, an SEO professional can best make a distinction between strategic and tactical SEO audits to provide his client better avenues and opportunities to solve the problem.

About Robin Gupta

Myself Robin Gupta Director @ RobinGupta.Com, A leading seo services provider company. Robingupta.com was founded in 2007 with a vision of providing a comprehensive & well balanced Services, We have more than 350+ clients and still counting. We have helped thousands of websites into gaining their true potential. Our clients include many top companies from US, UK, Australia, Canada, Germany, Italy and Many European Countries. Currently we owns more than 1500 Websites.