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The Basics of SEO
I am covering the basics of search engine optimization (SEO) in this article and the main intention would revolve around getting you away from some of the misconception. To begin, SEO is nothing but optimization your website or WebPages by on-page and off-page optimization strategies.
Below are some of the basics of SEO-
Heading- The headers such as h1, h2, h3 etc are used for heading and this reveals the importance of webpage to the search engines. You must know the basics of optimization are in the title which is helpful to let the search engines know what you should be ranked for.
Keyword density: Keyword density or keyword balancing is similar terms. It means that you can stuff your keywords in the contents of the website upto certain percentage. According to most popular search engine, Google, you should not keep the keyword density more than 4 to 5%. In past when the algorithm was based on keywords, it needs to get changes quickly because most of the webmasters started spamming by stuffing keywords without any limit. The change was brought by the search engines and then website’s which still practice such things are banned by Google.
Meta Data: If you are considering your website to get ranked well in Google then make sure to leave this topic. If you want your website to get ranked higher in Yahoo or MSN then considering Meta data is better. Google do not emphasis much on Meta data and tells it to be a thing witch is helpful for people who want to know what your website is all about. Yahoo and other search engines still consider importance of Meta data and if you want to rank well in yahoo then make sure that your Meta data contains the keywords.
Time: Don’t think that you are now in the online industry thus you can make huge by just relaxing. It is important to know that your competitors are in this business from years and they have known the ups and down in this industry. Thus to beat them is not as simple as one plus one. You need to make sure that you will not get anything for the first year and you need to make consistent effort on the website’s link building. This strategy will help you to get ranked well in the search engines. There are many other factors which you need to keep in your mind if you really want to get in the competition.
These are only the basics which you should keep in your mind even before building a website. There are many website which are developed and closed everyday, the reason is lack of knowledge about optimization. If you have a website then make sure to reach more contents which offers techniques related to SEO.
